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What is art direction?

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What is art direction?

Postby chirchri » Wed May 03, 2017 4:44 am

Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, co-workers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agenda and inconsistencies between the various individual inputs. :roll:
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Re: What is art direction?

Postby Zoey79 » Fri Dec 04, 2020 6:50 am

Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. It influences movies, music, websites, magazines—just about anything we interact with.
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Re: What is art direction?

Postby ArtUser » Tue Feb 02, 2021 5:40 pm

New York Art Shows & Exhibits You Should See This February
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